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Co-Branding: A Strategic Business Partnership for Success

The concept of combining businesses is a tried-and-true strategy. A classic example of this strategy is the tailor next to the dry cleaner. This is a combination that has been part of commerce for a long time. Today, however, this partnership model has evolved into a modern strategy called co-branding. Particularly popular among franchises, co-branding involves offering complementary products and … Read More »

Maximizing Your Time by Rating Buyer Seriousness

Your time is your most valuable commodity. The simple fact of the matter is that many “buyers” are not truly buyers. In contrast, they are often window shopping or acting out a fantasy of buying a business. In other cases, they would only plan to buy if they were to find the “deal of the century.” The last thing you want to do is waste your time trying to work out deals with people who … Read More »

What Makes a Deal Close?

For every reason that a pending sale of a business collapses, there is a positive reason why the sale closed successfully. What does it take for the sale of a business to close successfully? Certainly there are reasons that a sale might not close that are beyond anyone’s control. A fire, for example, the death of a principal, or a natural disaster such as a hurricane or tornado. There might be … Read More »

Thriving in the Modern Business World

As we step further into the 21st century, the landscape of business is changing. While there are always new challenges on the horizon, the core principles of achieving success in business remain largely unchanged. Have you considered how well you’re preparing for both the new and enduring demands of entrepreneurship? Let’s take a look at some standards to abide by. Are You Embracing … Read More »